Logo animations – which way to turn?

Logos are so underrated … rarely are they used beyond ‘print’ and ‘presentations’ … which is such a shame, as they are usually fairly easy to turn into animations, quite often taking between a few hours to no more than a day to devise, create and render out with an appropriate music piece.

The trick here is to use an original (or re-created) logo made from Adobe Illustrator or similar, so it can be animated and output at the very latest broadcast HD or 4K resolutions … and for the very technical we’re talking 3,840 x 2,160 or 1920 x 1080 res at the very least. Once built at this quality, it will last as many years as you wish your branding to remain. So this could be anything from 5 to 20 years.

And each animation needs only to last from 3 to 10 seconds.

Then, once created, can they be used everywhere … and here we mean presentations, websites, videos (top & tail) and commercials. Here are a few examples … each made in a few hours with a different approach:

So … which one is a ‘block’ … ‘particles’ … or ‘shatter’?