Interactive tools from Vimeo
Connecting with viewers is a beautiful thing: it means you’re telling your story, reaching more humans, and growing your brand.
That’s why we’re excited to see the fresh release all-new interaction tools on Vimeo, which include:
Updated end screens for Vimeo Plus, PRO, and Business members allows customisation of what appears after your video, and drive even more engagement with call-to-action buttons. These are known as End Cards.
Mobile-friendly cards let Vimeo Business members link viewers to any destination they choose, at any point in their video.
These were designed to elevate the video and encourage viewers to engage.
Email capture forms help Vimeo Business members generate leads, whether it’s before, during, or after their video.
This is all good news as YouTube have now ceased a lot of these interactive services, so Vimeo have jumped into the breach … and with greater frame accuracy too!
All great news for interactive and branching videos.
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Since 2012, when we all had to look around to replace our Flash-based web content, the options were limited to the then very new HTML5 and/or converting everything to H264 – now commonly known as .mp4 format.
So, how do we keep videos under 4 minutes in length?
Publish multiple shorts, like a series?
Or Branching? Otherwise known as interactive video.
As YouTube have all but withdrawn this flexibility (May 2017), we have Vimeo that’s filled those empty boots.
Thank you Vimeo!