The Orchestra Analogy …
The use of an orchestra theme …
… where all the players join together to make one section …
… and where all the soloists and sections come together … 
… to make the complete piece or suite.
We can allude to the conductor representing you …
… whilst our friendly leader, or first violinist, guides us through the various sections …
… starting with ‘What Is Your Product’ …
… and introducing the next stages of the progression through ‘Support & Training’ …
… Case Studies …
… Product Explanations …
… Testimonials …
… and a ‘Getting Started’ section.
Obviously one main section could be ‘How To Become A Customer’,
… so we place these ideas as a way of making the your product different …
… whilst keeping within your brand approach.
As there can be more than 8 sections plus soloists in a chamber orchestra …
… with over 100 musicians …
… we believe there is plenty of scope for widening the analogy.
And, of course, the imagery is timeless.
And there can also be diversions – perhaps showing a member’s other activities
e.g. being in a jazz band …
… as well as using musical scores and the full orchestra.