NEWS & VIEWS

Logo animations – which way to turn?

Logo animations - Which way to turn

Logo Animations

Logos are so underrated … rarely are they used beyond ‘print’ and ‘presentations’ … which is such a shame, as they are usually fairly easy to turn into animations, quite often taking between a few hours to no more than a day to devise, create and render out with an appropriate music piece.

The trick here is to use an original (or re-created) logo made from Adobe Illustrator or similar, so it can be animated and output at the very latest broadcast HD or 4K resolutions … and for the very technical we’re talking 3,840 x 2,160 or 1920 x 1080 res at the very least. Once built at this quality, it will last as many years as you wish your branding to remain. So this could be anything from 5 to 20 years.

And each animation needs only to last from 3 to 10 seconds.

Then, once created, can they be used everywhere … and here we mean presentations, websites, videos (top & tail) and commercials. Here are a few examples … each made in a few hours with a different approach:

So … which one is a ‘block’ … ‘particles’ … or ‘shatter’?

Animations latest!

Animations for Sovereign Specials Medicines

Animations: with all the multiple video projects we produced, we’ve been creating animations of all types. From logo idents to product pieces to eLearning, we’ve been busy.

Have a look at  some of our favourite pieces created already for GDPR Academy and Capital Tuition Group, as well GL Assessment and Mayfield Developments below.

These don’t take long to create, especially logo idents. We can devise these just using the original brand files – making them build and move to music stings.

The best bit is that once built, they can be added to all your programmes and presentations easily and at no additional cost!

Our 3D animation services are used to enable product visualisation.  And to preview architectural structures, create prototypes, brands and expand your audience’s imagination. We can simulate any physical object or atmosphere and turn your ideas into a dynamic moving image.

Team360 provides high quality graphics and animations for application to all types of digital media. And we produce 3D animated logos, virtual reality environments, product representations, background displays and pilot cartoons. All delivered for social, web, CD-ROM, DVD or print.

See our favourite examples for GDPR, Pearson – BTEC Promo, IVCA, Kimberly-Clark and Edexcel below:

GDPR Academy – Brand ident for Academy eLearning website

SSTL Geostationary – Product promo for Surrey Satellite’s Geostationary satellite systems

Edexcel Diploma Launch

River Thames Flood Risks – the 100 year flood

Friends Provident – Data Risk! – Data Security at the most obvious … even when using snail mail!

Edexcel English GCSE

Special Products – teaser animation campaign

GL Assessment’s SEN logo animation for a sereis of 6 product demo video

Mayfield Properties’ 20th Anniversary celebrations – logo animation sequences

Team360 – one of several logo animations we use to demonstrate different approaches

Kognitio logo animations – used for several corporate and product programmes

TP Legal – animation for website use

Legal & General – opening animation or for single use in conferences

Ericsson ident

TP Legal animation

TP Legal logo animation
Animation: Following our participation at Woking Means Business exhibition, we started working with several local companies, one of whom is the legal practice TP Legal based in Woking. In the process of  specifying several videos they asked to use our ideas for their animated logo sequence for their website – straightaway!
Fairly simple, this only took half a day, and they’re using it on their website and in presentations already.

Special Products Flash Promo

Flash promo for Special Products
Medicines: Since we started working for Special Products Limited last year, we’ve already created a promotional Flash piece for use by the marketing team at international clinical events, with the first at The Clinical Pharmacy Congress at Earl’s Court, London.

Designed as a one minute promo, with fast animation to catch the eye and draw the crowds to the Special Products Limited exhibition stand.

A resounding success, which was then followed by creation of a new CMS website. and now further videos and animations for the marketing team. Watch this space!

Archives?

Website hosting

Most weeks we have clients contacting us for artwork, images or re-edits on previous productions, and this can happen from projects completed several years ago. Never a problem.

As our archive storage system holds projects going back over 20 years, properly indexed, it’s always an easy and speedy process to retrieve those all important assets.

Not only do we provide the creative ideas and fresh materials – design and live recordings – on a daily basis, but we ensure that all clients have the reassurance that their projects are also delivered on time to budget. Just see our client testimonials on the right >

As well as the experience of the team (over 120 combined man/woman-years), we ensure the right paperwork is in place: Release Forms, Insurance, Copyright Clearance, Risk Assessments, Method Statements, and ICO Registration for Data Protection.

So, as well as using and following your brand guidelines, we are free to be creative and make your message memorable!

Data Explosion with 4K Video

Data Explosion with 4K Video

With the increasing pressure to have your videos recorded in 4K, instead of HD, one needs to understand the benefits and shortcomings of both.

Many production companies now offer production in 4K, although it is true that all of us shoot in both formats/definitions. Should this affect you? And why should you be bothered?

Because this affects speed of delivery, delivery platforms – projected/large screen, web, desktops, handhelds and mobiles – and budget.

You have to decide the main delivery platform. If you are not displaying your final beautifully crafted video in cinemas or large stage screens as the main priority, then consider the outcomes.

4K can be beautiful compared to HD. But only in the right circumstances. The main consideration with any craft is the concept and creation of the final piece. From the big idea, the script or storyboard, to the filming (recording and/or animation etc.)

4K data is four times the size of HD. This requires more investment not only in camera systems – which is the easy bit. But also in the IP or networks for transfer, the edit (post) systems, the storage, back-up and delivery. Which means production companies have to invest properly in all of these systems and infrastructures.

HD offers the speed that all screens and TVs easily display, at high quality, and at great value for squeezed corporate budgets.

We work with many production cameramen and ‘self-shooters’ (no crew) who all declare that HD does the job perfectly well. So consider if you really do need 4K, as it affects your budget in both the short and long term.

We work with both, and have the systems in place accordingly, but always happy to have a chat about what you really need.

And of course, the creativity is always there, no matter the definition.

Data Archiving Cloud?

The Cloud Panacea

Cloud? A new Windows 10 production machine of ours last year received a message shortly after start-up that our ‘One Drive was full’. Of course it was a 1GB free cloud storage facility that had gobbled up what it first saw. This was a slice of our design software which we already had on other drives! We were advised to ‘Upgrade’ at a cost to enable the One Drive to gobble up all else. Oh dear.

Talking video, we are so aware of the elephant in the room – ‘The Cloud’, which is seen as the panacea for all.

So often we have clients who ask for old material (from 3 – 8 years or more) to be resurrected, usually with testimonials or footage from expensive location shoots. We are always happy to access material from our archives, which are physical, local and remote. But most importantly, easily accessable and affordable – and this can be at no or little cost.

Local back-ups are great – although on-site can be at risk of fire or theft.

Near-local back-ups are even better – off-site, but physically local enough to access, and cheap enough to maintain.

Long-term storage though requires more thought: ‘deep archive’ in ‘The Cloud’. This does require annual storage fees dependant on access retrieval speeds). Or suprisingly for a lot of us, good old fashioned tape, now speeded up and known as LTO. The development of this is managed by a consortium of IBM, HP and Quantum to amazingly high standards of retrieval. This is now used widely in Broadcast. Fixed off-site or near-local, this can provide a cheaper, reliable and more cost effective approach to data archiving.

Our current view is that ‘The Cloud’ has too many risks: relying upon 100% internet connectivity (are you always on-line capable?) and long term annual fees for occasional access.

When do projects have the luxury of time when archives are required, with permanent high cost retrieval fees?

Best to consider your back-up strategies, with whatever data you have. We would bet that most you of reading this already, have nearly full back-ups of one kind or another.

Lambing In Action

Lambing: Trevor and Karen Telling of Bonhurst Farm have farmed in Bramley for 20 years. Trevor is from a farming family and was born in Wiltshire. His father, Reg, moved the family to Surrey in the 1960’s and Trevor worked alongside him for many years until his death in 2001. Karen, having been married for 26 years, has always been involved in the running of the farm.  She does all the farm paperwork, helps with the sheep and rears the orphan lambs.

A Lambing Story

They run a closed flock of 500 ewes on the farm. This consists of a flock of North Country mules and Welsh lleyns. They also use Suffolk, Charollais and lleyn rams. The lleyns are proving a much more versatile breed and they are breeding their own replacment ewes. They are smaller and more manageable when it comes to lambing.  On the whole, they lamb more easily. There seem to be fewer Lleyn orphans in comparison with the mules as they ‘mother up’ with their lambs more quickly.

The ewes are fed home grown top quality hay in the winter and a concentrated feed ration two months. This before lambing to ensure they receive the correct amount of protein and vitamins. They grow their own oats, which will be fed to the ewes. At which time, everything the sheep eat will be home grown. All the lambs are born and raised on the farm. They are naturally reared outdoors on ewe’s milk, grass, stubble, turnips, sunshine, rain and fresh air.

Bonhurst farm is a member of FABBL (Farm Assured British Beef & Lamb). They follow strict guidelines with regard to welfare and medical treatments.

A joy to watch!

Business Process for Digital

Business Process: Getting all the planning in place for any digital production is so important … and that assumes your brand is ready.

Business Process for Digital

It all starts with that crucial ‘scoping document’:

Brand – design, logo/symbol, typeface/fonts, colours, layouts, applications
Scope – contacts, timings, aims, audience/s, proposition, key messages, contributors, content, delivery
Ideas – key points, approach, sound, design, action, animation, choreography, light/lighting, structure, event
Scripts – words, writing, shot list, storyboard, key frames, actions
Design – graphics, artwork, titles, captions, credits
Sound – voice/commentary, music, sound effects (SFX)

And then we start writing and recording, followed by editing. This all works if you’ve got the Business Process in place.

Interactive tools from Vimeo

Team360 Splash

Connecting with viewers is a beautiful thing: it means you’re telling your story, reaching more humans, and growing your brand. Even better if it’s in an interactive manner.

Vimeo video interaction toolsThat’s why we’re excited to see the fresh release all-new interactive tools on Vimeo, which include:

Updated end screens for Vimeo professional members allows customisation of  what appears after your video. And drive even more engagement with call-to-action buttons. These are known as End Cards.

Mobile-friendly cards let Vimeo Business members link viewers to any destination they choose, at any point in their video.

These were designed to elevate the video and encourage viewers to engage.

Email capture forms help Vimeo Business members generate leads. Whether it’s before, during, or after their video.

This is all good news as YouTube have now ceased a lot of these services. So Vimeo have jumped into the breach … and with greater frame accuracy too!

All great news for interactive and branching videos.

 

Interactive video

GL Assessment YouTube Playlists

When Bersin by Deloitte published their infographic ‘Meet the Modern Learner‘ , we were all surprised at the research findings that lead to interactive video:

– Workers can devote only 1% of their time to training & development

– Workers are online 27 times day

– Workers unlock their smartphones up to 9 times an hour

… and workers won’t watch videos longer than 4 minutes.

And that last point is critical to those of you in marketing and education, and ourselves in broadcast and corporate programme production … but it happily works with other developments already ongoing since Steve Jobs threw Flash out with the bathwater in one his famous tantrums.

Since 2012, when we all had to look around to replace our Flash-based web content, the options were limited to the then very new HTML5 and/or converting everything to H264 – now commonly known as .mp4 format.

So, how do we keep videos under 4 minutes in length?

Publish multiple shorts, like a series?

Or Branching? Otherwise known as interactive video.

We’ve been able to do this with YouTube since 2012 (or earlier), but for those wanting a more controllable publishing platform (without ads and competitive interjections), we’ve been able to use e-Learning programmes like Camtasia, Articulate and Captivate in a limited though costly manner (licenses, development, costs per seat etc.).

Unfortunately, YouTube’s Annotations Editor (the only way to multi-link even short videos to others on YouTube) is being withdrawn from use on May 2nd this year, so we only have their End Screens and Cards to work with: limiting for truly interactive video, but still good for next play or action buttons.

But is there something that is more open source and usable with plug-ins to existing publishing platforms?

H5P was the result of this challenge, coming out of the Norwegian NDLA’s free-to-use high school learning portal’s need to replace all their web-based Flash content.

Here, a community driven project was established, with a few companies doing the heavy lifting. https://h5p.org/about-the-project

H5P is a plugin for existing publishing systems that enables the system to create interactive content like Interactive Videos, Presentations, Games, Quizzes and more.

It currently works on WordPress and Drupal, with the Moodle plugin now a release candidate (Feb 2017) currently undergoing evaluation by Moodle.org.

Everything is open source and free to use.

So, coming back to that Bersin by Deloitte paper on ‘The Modern Learner’, it is ever more important to keep our video materials under 4 minutes in length … otherwise they won’t stay till the end. And that’s why Vimeo stats have the totals ‘completed’ as well as ‘played’.

You do want your intended audiences to watch all of your hard work and ideas, don’t you?

Well then, keep it under 4 minutes and use branching if you have lots of messages and examples.

Otherwise viewers won’t watch it.

Why Branching Videos?

Bersin by Deloitte - the modern learner - branching videos

When Bersin by Deloitte published their infographic ‘Meet the Modern Learner’  we were all surprised at the research findings:

– Workers can devote only 1% of their time to training & development

– Workers are online 27 times day

– Workers unlock their smartphones up to 9 times an hour

… and won’t watch videos longer than 4 minutes.

And that last point is critical to those of you in marketing and education, and ourselves in broadcast and corporate programme production … but it happily works with other developments already ongoing since Steve Jobs threw Flash out with the bathwater in one his famous tantrums.

Since 2012, when we all had to look around to replace our Flash-based web content, the options were limited to the then very new HTML5 and/or converting everything to H264 – now commonly known as .mp4 format.

So, how do we keep videos under 4 minutes in length?

Publish multiple shorts, like a series?

Or Branching? Otherwise known as interactive video.

We’ve been able to do this with YouTube since 2012 (or earler), but for those wanting a more controllable publishing platform (without ads and competitive interjections), we’ve been able to use e-Learning programmes like Camtasia, Articulate and Captivate in a limited though costly manner (licenses, development, costs per seat etc.).

But is there something that is more open source and usable with plug-ins to existing publishing platforms?

h5pH5P was the result of this challenge, coming out of the Norwegian NDLA’s free-to-use high school learning portal’s need to replace all their web-based Flash content.

Here, a community driven project was established, with a few companies doing the heavy lifting.

H5P is a plugin for existing publishing systems that enables the system to create interactive content like Interactive Videos, Presentations, Games, Quizzes and more.

It currently works on WordPress and Drupal, with the Moodle plugin 1.0 currently undergoing evaluation by Moodle.org.

Everything is open source and free to use.

So, coming back to that Bersin by Deloitte paper on ‘The Modern Learner’, it is ever more important to keep our video materials under 4 minutes in length … otherwise they won’t stay till the end. And that’s why Vimeo stats have the totals ‘completed’ as well as ‘played’.

You do want your intended audiences to watch all of your hard work and ideas, don’t you?

Well then, keep it under 4 minutes and use branching if you have lots of messages and examples.

Otherwise they won’t watch it.

2020 Video Marketing Trends 3

2020 Video Marketing Trends

TREND 3. The Rise of Short & Vertical Videos.

More than 75% of world video viewing happens on mobile, according to eMarketer. Naturally, we might expect to see the rise of vertical videos, as it’s the way we hold our phones, after all. With more information pushed out there for people to consume and shorter attention spans, videos will become shorter, too.

We’ll see a lot more vertical video as well as platforms giving us vertical formats to play with and prioritizing vertical video.

We’ll also see the continued trend of “Netflixed” video content or content that is serial in nature. We love to binge watch entire series, so smart brands that think like a producer of a Netflix limited series will see audiences gobble up their content.

We will likely see a continued divide in where short form and long form content works best. YouTube will continue to be the King of long-form video content and Facebook will continue to be the place where we share short, engaging video that can capture attention on the fast moving newsfeed. So… empower your entire team to be able to capture and create short, social video and use tools like Wave to edit and publish them quickly.

Instagam example: One form of video marketing that we can expect to see become even more popular is the use of video ads in Instagram stories. Ads in stories allow you to jump right to the top of users Instagram feeds. Your ads will appear in between the stories of users friends. And because users are already focused on the content, these full-screen ads will be quite effective at grabbing- and retaining – their attention.

In order to create Instagram story ads that successfully convert, content creators will need to put their focus on creating quick, eye-catching videos with sharp design and convincing CTAs. When properly executed, you’ll find that targeted story ads will play a huge part in converting and engaging users on the platform.

The biggest trend in 2019 has to be vertical video. As more and more consumers watch video on their phone and become more reluctant to twist it around to the horizontal format we need to adapt.

Take a look at your analytics and social statistics. If your audience predominantly visit from mobile you need to adapt at least some of your videos for that format.

The second trend for 2019 will be even more stories. Instagram, Facebook, Whatsapp and Snapchat. When you create video elements for these platforms video editing and movement are hugely important to keep your audience’s attention. If you can get creative here you’ll get better results.

The rise of short form content. 30-second videos will dominate, boomerangs, tiktoks, etc… will fill the news feeds and people will absolutely love it. We’ll see business owners and entrepreneurs CRUSH new sales with short videos rather than longer sales videos.

Now that IGTV and YouTube do allow vertical videos, small and large brand alike will include them in their advertising strategies of 2020, and see brand awareness and user engagement rise further.

Instagram was already an excellent platform for travel vloggers, public figures and entrepreneurs. But the introduction of Instagram Stories, IGTV, and Live Videos took it to a new level. Especially Stories (which was copied from SnapChat for sure) saw everyone who may not have great photos leverage Instagram for pictures adopt to Instagram.

As of 2018, Instagram Stories already have had 400 million daily active users (and surely lots of them must be using video as well).

This rise of video creation on Instagram is bound to increase in 2019, and beyond in 2020.

5 years ago, good content based videos around 3-4 minutes were performing very well. More recently, it’s become very very short, as short as 10 seconds on some channels. I believe the longer form content is coming back slowly due to the ‘The Second Screen Phenomenon’. We’re all guilty of it – scrolling through Facebook or Watching YouTube while the TV is on. Brands are finding ways to capitalise on this idea, with video being at the forefront. Researchers are suggesting that the second screen could become just as, or even more influential in online habits this year.

 

Trend 4 – Next Month … Creating Videos will be Easier.

2020 Video Marketing Trends 2

2020 Video Marketing Trends

TREND 2. Video Marketing to Continue Growing?

A whole generation of teenagers and youths have grown up on YouTube videos, Snapchat clips, viral GIFs and Instagram. People, in general, don’t want to read as much and static images aren’t nearly as dynamic.

Facebook Watch has grown rapidly and will only continue to get bigger. Facebook-owned IGTV will also expand even more to take on YouTube for long-form video supremacy. Top YouTube Creators will enjoy continued success but lower-tier YouTubers will struggle to earn significant revenue from videos alone.

Unfortunately for advertisers, organic reach will be stagnant on most platforms and actually decline significantly on Instagram. Paid advertising for videos will also be more expensive as more large corporations jump on the social media marketing bandwagon, especially Instagram. Take advantage of the organic reach and low prices while you can!

Recent studies show all signs point to an upward trend of short (30-90 second) videos dominating social media.

Why? Because it’s extremely hard to hold people’s attention for longer periods of time. While videos that are between 3-4 minutes long have the highest engagement percentage, the abandonment rate begins to escalate 20-30 seconds in if you haven’t hooked the viewer’s interest.

This is both good and bad news for content teams. Good news because they don’t have as much “production” to do since shorter videos tend to be easier to complete. But the bad news is that it’s much more difficult to cram all the information you want to convey (in a powerful, compelling way) in a shorter amount of time.

1. According to a Nielsen study, YouTube reaches more adults (on mobile devices only) each week during prime time than any cable network.

WHAT IT MEANS: More businesses will start switching from using TV ads to using YouTube ads to reach their target audience.

2. According to Cisco by 2021, 80% of all online content would consist of video.

WHAT IT MEANS: The adoption of video as a marketing medium will continue to rise rapidly in 2019 and beyond. However, the winners in this race won’t necessarily be the biggest brands or creators who have the most expensive gadgets and studios.

Instead, it would be the misfits, the rebels and the original thinkers who can come up with great stories and excellent emotional triggers to keep their audience engaged, informed and entertained all at the same time – even when it’s a video related to a business.

Live videos will continue to grow and will be at the heart of many online communities. Whether it’s Facebook Lives, teaching live courses or something new – this opens up a deeper connection to the viewer and something that large corporations will struggle to do authentically. Facebook Lives and Facebook Messenger combined will challenge email marketing as the number one lead generating channel by some savvy digital marketers..

3. Video SEO will be a competitive edge.

We are already seeing a very large increase in vlogging (video blogging) from organizations of all sizes. Those same organisations are already used to blogging, and the easiest step for them is to turn that writing into a script and start filming.

With more companies than ever before realising the value of video to build trust, educate, generate leads and foster loyalty, video will continue to play an even larger role in the buyer’s journey tomorrow. In fact, according to HubSpot, more than 80 percent of people purchased a product or service after watching a video.

The big trend we will see in video marketing is really just growth. As people move away from traditional TV viewing habits and move online then brands are more than ever targeting their ads at online video platforms like Youtube.com. On the surface, this is a no brainer as Youtube ads are cheaper and reach more people. Factor in the advanced targeting options and ways of tracking performance and video marketing on digital platforms is just a safer and more sensible option.

We will see smaller businesses move into video as well. We know that content marketing helps your audience to build a relationship with you and your brand. This is true with written content but even more so for audio and video content like podcasts and marketing videos. Given that near enough everyone has a video camera in their pocket now the barrier to creating small, informative marketing videos is lower than ever before. As with all content marketing, there will be more good than bad, but those that put the effort in and create videos that are truly helpful for their target audience, will reap the rewards.

ACTION – Make more videos about your offering and place them in as many on-line (social) platforms as possible – most of which are free.

Trend 3 – Next Month … The Rise of Short & Vertical Videos.

 

2020 Video Marketing Trends 1

2020 Video Marketing Trends

2020 Video Marketing Trends – Today & Tomorrow

Without question, video has become an integral part of digital marketing. If one year ago companies were still hesitant whether they should commit to video marketing, Today, it’s not a question of whether to start or not. It’s a question or how to do it more effectively.

TREND 1. Videos will replace other forms of communication

Video is shifting from being a complimentary visual tool to becoming the main piece of content. Instead of sending an email or written testimonial, people will simply start recording videos. Most likely, video still won’t substitute more traditional forms of content, like blog posts. However, we expect video to take an even firmer stance towards 2020.

1) Short form video on Facebook – It’s very difficult to get people on Facebook to engage with long video. YouTube is a much better channel for long form video content. So on Facebook we see more companies creating teaser videos to promote longer form content on other channels.

2) Virtual Reality – It will become cheaper and there will be more tools available that will help you create virtual reality videos. For example, if you’re doing a big house makeover walking through the ‘renovated’ house before it’s done, would be a great experience.

3) Videos in email – Often email boxes are over loaded and getting a short personal video in email can be so powerful. It is such an under used tactic at this stage but we think now is the time for this to increase.

4) Testimonials – These days people usually lack the time and certainly don’t have the interest to read written testimonials. They probably won’t even believe most of the written stuff displayed on some company website’s testimonial page. But if instead of text they could actually see and hear what customers are saying about a business, that would be a whole different scenario. An incomparably more credible scenario and, thus, much more effective for the growth, promotion, and notoriety of your brand.

Trend 2 – Next Month … Videos continuing to grow?

Location Filming Abroad

Location Filming Abroad

Filming abroad on location, requires some good organisation and logistics.

Carnets, insurance, visas, passes, in-date passports, medical jabs, tickets, currency, equipment, transport, accomodation and ground agents are the usual prerequisites. All before travelling to your location.

There are different levels of logistics, depending on the type of filming, so it can be easier depending on project and risk strategy:

1) Self-Shooter – one man crew – relying on a single DSLR and if recording in public places, don’t use a tripod or professional looking sound/lighting equipment. In private places/buildings with owner’s permission, you’ll be ok to use a small tripod (for hold baggage) and sound mics. Playing the tourist is best. But if you look like a ‘crew’ (with the client and interviewee) outside, without the necessary permissions, you’ll be stopped. Depending on the country, you could be required to pay ad hoc ‘fees’, fined, or just taken to prison. To be truly safe, depending on your risk strategy, it might be safer to complete all the neccessary documentation.

2) Small Crew – two or three crew – will require all the documentation and logistics listed at the start of this article.

3) Large Crew – more than 3 crew – will also require additional logistics for daily catering, location transport and security for equipment. Depending on the crew size, it can also be easier and cheaper to hire a villa/apartment with it’s own staff (cook, cleaner and 24/7 security guard).

CARNET

It’s a detailed, item by item, document for video/photographic equipment, and can be freely available, or from chambers of commerce. It’s basically a temporary export/import document that allows you to pass equipment into and out of countries without having to pay import/export duties. It will require item serial numbers, value, place of manufacture. Best visit:

https://www.theknowledgeonline.com/guides/post/2013/10/14/When-do-you-need-a-carnet-for-filming-abroad

https://www.gov.uk/government/publications/notice-104-ata-and-cpd-carnets/notice-104-ata-and-cpd-carnets#countries-that-accept-ata-carnets

You will need 4 copies, each to be signed by Customs/Duty officers at all points/ports of exit and entry:

1 – For export – out of UK
2 – For import – into X country/destination
3 – For export – out of X country/destination
4 – For import – back into UK

PERMISSIONS

Embassies – check their website, or best to visit personally to speak to staff and get permission forms – you will need a Carnet for all kit (with serial numbers, values, place of manufacture etc.) and Visas for crew.

Then individual Location Permits – all BEFORE you get there.

Best also to speak with the FO/Country desk to get names of British Consulate / Business section locally there. With prior contact, it’s best to have a local ‘handler/agent’ on the ground. A fixer. For transport, accommodation and jack dash (cash).

INSURANCE

Extend your exisiting Public Liability Insurance documents to include destinations and dates. It may also be cheaper to get your crew to individually extend their own personal insurance (including medical).

PASSPORTS & VISAS

Don’t assume all your crew and talent have UK passports of origin. Do ensure they have all have 6 months left after they return – check country stipulations so you are not stopped at port of entry! Visas are often necessary outside Europe, so do check with the embassies involved.

GROUND AGENT & LOCAL PROVISION

Depending on location – even in Europe – a local English speaking ‘fixer’ is very useful, especially if they can provide transport. We usually make contact with a local production or facilities company to provide heavy equipment (lights, generators etc.) if they are needed. At the very least for small productions, use the hotel business centre and/or concierge. And cover activities off before you depart the UK. So much time can be lost in waiting for access to locations, when it could easily have been set up ahead of your departure.

DATA SECURITY & BACK-UP

Provision for data back-ups via cloud also needs to be checked. Again, don’t assume Wi-Fi is always available, as it’s often not.

FINALLY … BUT PROBABLY NOT

Arrange a meeting at the embassy in London to go through all preparations – specifically Visas and permits. And try to obtain an official letter/document from them for use at customs/immigration arrival. The bigger and more official the ‘stamp’, the easier your journey.

Good luck!

VIDEO? WHAT TYPE?

VIDEO? WHAT TYPE?

WHAT TYPE OF VIDEO?

When considering a professional video for your business, you need to understand the type of options and how they can work best. Getting it right from the start, before briefing a video production company, is more than worthwhile. A few options to consider:GDPR Academy brand animationIDENTS / INTROS

These can be very fast to create, using your logo animated with a music sting and the key message – in one day. This provides this ‘sizzle’ that can be used in front of and as part of other types of material including presentations. It also provides the brand constant. This is your unique identifier that lasts as long as your branding does.

 

BTEC Testimonial video

TESTIMONIALS

A fast option, given you have satisfied customers that are happy to answer just three questions in an interview recorded in situ. Easier in their own premises, so they don’t have to travel. Ideally recruit three or four customers near enough geographically for travel to record in the same day, to keep the costs down. Obtain their consent (release forms signed) and logo type, before editing the following day. Together with your logo and appropriate music, you will have a living 2 – 3 minute video accolade. All completed for your website, events and social media – within a couple of days.

 

Demonstration video - GL Assessment - CAT4

DEMONSTRATIONS

Here, it’s always initially best to have your own expert demonstrating the product in situ either physically or on-screen. That expert will provide the basis for the script, transcribed and edited. A professional presenter would use this with teleprompt on day two, or a voice-over soundtrack. The vision can be captured in situ with close-ups. Or if a system/software, on-screen (captured with expert audio) on day one. Animation can then be added in, to increase key point emphasis. This is possible to produce in a week, but requires empty diaries and immediate reviews and sign-offs! We usually suggest allowing two to three weeks in a real world scenario for a 3 to 4 minute piece. These can also be termed ‘Explainers’, which are simplified pieces using a basic visual script and 2D animations, created in one to two weeks.

 

Sovereign Specials Medicines

PRODUCT PROMOS

Introducing the key features and benefits, these usually require your original full quality brand/logo set. Then a one day recording of the product ‘clean’ (studio ideal). Plus ideally action with users showing real applications, if possible. Key features and benefits can either be captioned or as voice-over, or both. This would provide a memorable 2 – 3 minute product promo in two to three weeks.

 

Corporate profile video

CORPORATE / COMPANY PROFILE

This type of video is ideally used to offer a quick introduction to an organisation, usually with elements from the previously mentioned approaches. With the above already in the action library, we write the script. This we’d mix with material from additional executive interviews underlining the ethos and values of the operation. Ideal for a 3 – 4 minute corporate profile. With material already available, this can take one to three weeks. To capture the ideal from scratch, we would always advise allowing at least 4 to 6 weeks in production.

 

360 Tour - Concorde

TOURS

As Team360 was established based on a type of project creating 360° tours since 2005, we devise interactive 120°, 180° and 360° tours with panels and hot spots. These react or lead the visitor on their journey to experience further aspects of your offering. Using a full mix of live and recorded media, these extend visitor engagement and buy in. Depending on the sophistication required, these projects take between 3 and 6 months to complete.

 

ACS commercial

COMMERCIALSno, don’t skip this bit.

They are a lot cheaper and more cost-effective than you think, especially if used ‘locally’. A recent example was recorded around Woking in one day for a local limousine company. Then edited at full cinema quality (that more than matched the FMCG outputs) gains one new customer per screening. This was shown in one local cinema through Pearl & Dean for less than £100 per week, playing on all screens at all viewings. And it’s still running!

 

Corporate videos

ROI

Return on investment, or ROI, is the ratio of a profit or loss made in a fiscal year expressed in terms of an investment. It’s shown as a percentage of increase or decrease in the value of the investment during the year in question. The basic formula for ROI is: ROI = Net Profit / Total Investment * 100.

As all of these examples can also be written down over a 3 to 5 year period as a capital item. This depends on how your accounts are audited, and all our own output usually has an active life of 3 to 5 years (often more), the actual cost of any video production can be amortised effectively.

The actual ROI is always even more of a positive, either with direct sales, or increased sales opportunities through better informed employees, media and customers.

If you would like some more ideas and a free quote from the team, please use our Enquiry Form. Looking forward to hearing from you!

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