WHAT TYPE OF VIDEO?
When considering a professional video for your business, you need to understand the type of options and how they can work best. Getting it right from the start, before briefing a video production company, is more than worthwhile. A few options to consider:IDENTS / INTROS
These can be very fast to create, using your logo animated with a music sting and the key message – in one day. This provides this ‘sizzle’ that can be used in front of and as part of other types of material including presentations. It also provides the brand constant. This is your unique identifier that lasts as long as your branding does.
A fast option, given you have satisfied customers that are happy to answer just three questions in an interview recorded in situ. Easier in their own premises, so they don’t have to travel. Ideally recruit three or four customers near enough geographically for travel to record in the same day, to keep the costs down. Obtain their consent (release forms signed) and logo type, before editing the following day. Together with your logo and appropriate music, you will have a living 2 – 3 minute video accolade. All completed for your website, events and social media – within a couple of days.
Here, it’s always initially best to have your own expert demonstrating the product in situ either physically or on-screen. That expert will provide the basis for the script, transcribed and edited. A professional presenter would use this with teleprompt on day two, or a voice-over soundtrack. The vision can be captured in situ with close-ups. Or if a system/software, on-screen (captured with expert audio) on day one. Animation can then be added in, to increase key point emphasis. This is possible to produce in a week, but requires empty diaries and immediate reviews and sign-offs! We usually suggest allowing two to three weeks in a real world scenario for a 3 to 4 minute piece. These can also be termed ‘Explainers’, which are simplified pieces using a basic visual script and 2D animations, created in one to two weeks.
Introducing the key features and benefits, these usually require your original full quality brand/logo set. Then a one day recording of the product ‘clean’ (studio ideal). Plus ideally action with users showing real applications, if possible. Key features and benefits can either be captioned or as voice-over, or both. This would provide a memorable 2 – 3 minute product promo in two to three weeks.
This type of video is ideally used to offer a quick introduction to an organisation, usually with elements from the previously mentioned approaches. With the above already in the action library, we write the script. This we’d mix with material from additional executive interviews underlining the ethos and values of the operation. Ideal for a 3 – 4 minute corporate profile. With material already available, this can take one to three weeks. To capture the ideal from scratch, we would always advise allowing at least 4 to 6 weeks in production.
As Team360 was established based on a type of project creating 360° tours since 2005, we devise interactive 120°, 180° and 360° tours with panels and hot spots. These react or lead the visitor on their journey to experience further aspects of your offering. Using a full mix of live and recorded media, these extend visitor engagement and buy in. Depending on the sophistication required, these projects take between 3 and 6 months to complete.
COMMERCIALS – no, don’t skip this bit.
They are a lot cheaper and more cost-effective than you think, especially if used ‘locally’. A recent example was recorded around Woking in one day for a local limousine company. Then edited at full cinema quality (that more than matched the FMCG outputs) gains one new customer per screening. This was shown in one local cinema through Pearl & Dean for less than £100 per week, playing on all screens at all viewings. And it’s still running!
Return on investment, or ROI, is the ratio of a profit or loss made in a fiscal year expressed in terms of an investment. It’s shown as a percentage of increase or decrease in the value of the investment during the year in question. The basic formula for ROI is: ROI = Net Profit / Total Investment * 100.
As all of these examples can also be written down over a 3 to 5 year period as a capital item. This depends on how your accounts are audited, and all our own output usually has an active life of 3 to 5 years (often more), the actual cost of any video production can be amortised effectively.
The actual ROI is always even more of a positive, either with direct sales, or increased sales opportunities through better informed employees, media and customers.
If you would like some more ideas and a free quote from the team, please use our Enquiry Form. Looking forward to hearing from you!