Getting all the planning in place for any digital production is so important … and that assumes your brand is ready.
It all starts with that crucial ‘scoping document’:
Brand – design, logo/symbol, typeface/fonts, colours, layouts, applications
Scope – contacts, timings, aims, audience/s, proposition, key messages, contributors, content, delivery
Ideas – key points, approach, sound, design, action, animation, choreography, light/lighting, structure, event
Scripts – words, writing, shot list, storyboard, key frames, actions
Design – graphics, artwork, titles, captions, credits
Sound – voice/commentary, music, sound effects (SFX)