The Digital Marketing Map
Digital Marketing: this is a great ‘marketing map’ we discovered and now re-designed.And whilst it covers all digital marketing, it remembers the traditional approaches, now very much transformed.

So, where to begin? Traditional first (still in use – and you’d be surprised) or the very latest? It all depends on the demographics you are dealing with and the generations involved: millenials, young families, middle aged, retired?

BRANDING

WORD OF MOUTH

PRESS

EXHIBITIONS

BILLBOARD

WHITE PAPERS

MARKET RESEARCH

LEAD GENERATION

DIRECT MAIL

BROADCAST

TELESALES

VIDEO CONTENT

WEBSITES

SEARCH

SOCAL MEDIA

These are the main categories. Just waiting for the detail! Though it is on the diagram.

Anything missing so far?

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